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Telemundo Deportes smashes World Cup and Copa America ratings

 Sport Event    7/13/2019  Print
Telemundo Deportes smashes World Cup and Copa America ratings
Telemundo Deportes' Summer of Soccer coverage of 2019 FIFA Women's World Cup France and 2019 Copa America Brazil reached 18.8 million viewers, outperforming Copa de Oro on Univision networks.

The claim is based on the industry standard of a six-minute qualifier and in addition, Telemundo's Summer of Soccer, generated more than 490 million total engagements across all platforms including television, digital, video on demand and social media, according to official national data provided by Nielsen and digital data from Adobe Analytics.

Telemundo Deportes' exclusive Spanish-language of the FIFA Women's World Cup and Copa America delivered 750 hours of live sports programming across platforms that included 78 matches in 31 days and from two different continents.

"Our Summer of Soccer delivered yet another historic milestone for Telemundo's sports efforts, validating our investment and commitment to provide authentic coverage of events that are relevant to our audience without the Mexico national team as Univision relies on," said Ray Warren, Telemundo Deportes president.

“Telemundo Deportes is the undisputed home of the biggest, best global sports in Spanish language. Our production teams were spread across three different countries, working endless hours to ensure the most complete soccer multimedia coverage that was engaging and memorable. We look forward to our next summer of sports and beyond."

The network set the Spanish-language record for the most-watched FIFA Women's World Cup ever, with a total audience delivery average of 301,000 viewers – posting a 27% increase over the full 2015 tournament (237,000 viewers).

Telemundo Deportes' coverage of the 2019 Copa America yielded a TAD average of 1.2 million viewers- doubling the 2015 tournament.